Our Story
In 2006, Ultradent began the process of creating a new orthodontic company. We consulted orthodontists from around the world to help us build a company with refreshingly different products and services. As we listened, we learned that orthodontists wanted more than just another supply company – they wanted a company that would treat them fairly and honestly. Some doctors were unhappy with how they were treated by large orthodontic companies – often vastly different than the close, personal treatment they received from their sales representatives. Others expressed concerns about supply companies releasing products without fully testing them, which, rather than benefitting doctors, negatively affects their practices and patients. In the end, our mission became clear: we needed to be different. We needed to build our company around the way orthodontists want to be treated. We needed to fully test and qualify our products – not rush them to market. We knew Opal Orthodontics could be that kind of company because our parent company, Ultradent, is founded upon the same principles.